Digitalization, electromobility and new sales models have changed the role of the stationary car dealership, but the importance of the physical showroom remains. Manufacturers and importers continue to rely on their established dealer networks and make targeted investments in modernizing their corporate identity (CI).
This is not just about a uniform design, but also about further developing the entire customer experience based on the customer journey in the exterior and interior areas of the car dealerships.
The implementation of a uniform corporate identity in the retail networks must be quick and efficient so that key brand messages with new products can be experienced directly by the customer in every dealership. For this to succeed, end-to-end digitalization of all process steps from planning to implementation is required.
As part of our CI readiness programme, the entire CI rollout is digitized and automated through the use of AI-supported process control. Specific AI systems optimize processes, reduce manual and cost-intensive efforts and ensure efficient coordination.
Speed, transparency and efficiency in communication are ensured via a central platform. All project participants (HQ, NSC/importers, dealers, suppliers and architects) are networked here with information, documents and communication processes. Success reporting with a live tracking approach rounds off the digital CI readiness program.
Conclusion: A fast and efficient CI rollout with high implementation figures in retail can be realized. BCON has developed a digital CI readiness program that meets all success factors via a digital and AI-supported process and platform. Our in-depth and long-standing experience from over 10,000 converted retail operations in an international environment (cars, vans, trucks) forms the basis.
We look forward to hearing from you.