Understanding markets and customers,
developing and implementing strategies
these are the key elements of our
consultancy work


Our expertise is based on many years of experience. We take a holistic approach: we make a quick and succinct analysis of the situation, develop individual strategies and clear concepts and put these into practice within the company. We manage our projects both at company level and at divisional level, such as Headquarters, Wholesale or Retail.

BCON expertise includes:

Market Analysis / Competition Analysis and Benchmarking

This includes analysing the market and the competition as well as target groups and customers in order to determine growth potential.

Realignment of Corporate Strategy / Growth Strategy

This includes the strategic repositioning of business activities within corporations and change management  along with the realignment of sales and sales network strategies in the Sales and After-Sales business.

Sales / Marketing Concepts

This includes structuring the marketing mix, cost-efficiency analyses and implementation planning in such a way that they generate sales and marketing concepts that can be used to implement the defined strategies and business models.

International Project Management and Operational Implementation

This includes carrying out international project management to steer the operational implementation of strategies and concepts. Development, training, management and control of a field force for a comprehensive rollout at wholesale and retail level. Where necessary, our consultants will sometimes take on a direct management role within the company.

Cost Efficiency Programs

This includes developing and implementing effective measures to optimise processes and to enhance cost efficiency in all areas of the business. Particular areas are in production as well as in the overhead administration, in order to achieve target profitability margins.

Performance Measurement Systems

This includes developing and implementing optimised performance measurement and early warning systems for effective control – both at corporate level and at individual management level. Relevant is also the optimisation of the controlling process and the secure establishment of an up-to-date and reliable reporting system.

We would be happy to provide you with further information about our expertise and reference projects. Please contact us.

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