{"id":1692,"date":"2021-06-14T22:32:39","date_gmt":"2021-06-14T20:32:39","guid":{"rendered":"https:\/\/www.bcongroup.com\/competencies\/corporate-identity\/"},"modified":"2025-12-14T18:29:09","modified_gmt":"2025-12-14T17:29:09","slug":"corporate-identity","status":"publish","type":"page","link":"https:\/\/www.bcongroup.com\/en\/competencies\/corporate-identity\/","title":{"rendered":"Corporate Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1692\" class=\"elementor elementor-1692 elementor-1496\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-912174a e-flex e-con-boxed e-con e-parent\" data-id=\"912174a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8fb4a51 e-flex e-con-boxed e-con e-child\" data-id=\"8fb4a51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5440 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-absolute elementor-widget elementor-widget-global elementor-global-5440 elementor-widget-image\" data-id=\"5440\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"664\" height=\"1024\" src=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2026\/03\/BrandEins_Berater2026_Logo_DE_basic-664x1024.png\" class=\"attachment-large size-large wp-image-6289\" alt=\"\" srcset=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2026\/03\/BrandEins_Berater2026_Logo_DE_basic-664x1024.png 664w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2026\/03\/BrandEins_Berater2026_Logo_DE_basic-195x300.png 195w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2026\/03\/BrandEins_Berater2026_Logo_DE_basic.png 766w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26562de elementor-widget__width-initial slogan elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"26562de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BCON successfully supports automotive manufactures in the implementation of <span style=\"color: #ff8a00;\">their CI<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d55e9da e-flex e-con-boxed e-con e-parent\" data-id=\"d55e9da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-243d1ecb e-flex e-con-boxed e-con e-child\" data-id=\"243d1ecb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce51244 elementor-widget elementor-widget-heading\" data-id=\"5ce51244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Relevance<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d085a4 elementor-widget elementor-widget-text-editor\" data-id=\"61d085a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Markets and customers are constantly evolving, requiring a corresponding adaptation of the brand identity to these new circumstances. A consistent and clear brand personality enables automotive manufacturers to position themselves successfully.<\/p>\n<p>Due to digitalization, the market environment is becoming increasingly dynamic, which compels automotive manufacturers to renew their corporate identity (CI) at shorter intervals. This underscores the importance of a digital and efficient process in the implementation of a new CI.<\/p>\n<p>Introducing a new CI is highly complex due to the multitude of involved stakeholders (corporations, architects, dealers, etc.) and diverse processes. Only through years of experience, agile project management, and process digitalization can an efficient CI rollout be ensured.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76d8b4e6 e-flex e-con-boxed e-con e-parent\" data-id=\"76d8b4e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e4dd2c elementor-widget elementor-widget-heading\" data-id=\"10e4dd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competence, implementation approach and experience are unique!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab5d7d4 elementor-widget elementor-widget-text-editor\" data-id=\"5ab5d7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">BCON has been supporting CI readiness in the automotive industry for many years, internationally and successfully. We have unique lessons learned and best practices in all relevant areas.<\/p><p style=\"text-align: center;\"><style>\na {<br \/>    text-decoration: none;<br \/>    color: #464feb;<br \/>}<br \/>tr th, tr td {<br \/>    border: 1px solid #e6e6e6;<br \/>}<br \/>tr th {<br \/>    background-color: #f5f5f5;<br \/>}<br \/><\/style><\/p><p style=\"text-align: center;\">Learn more about our <a href=\"https:\/\/www.bcongroup.com\/en\/corporateidentity\/digital-corporate-identity-rollout-for-fast-and-efficient-implementation-using-the-example-of-the-automotive-trade\/\">AI-powered CI Readiness Program<\/a> and discover the <a href=\"https:\/\/www.bcongroup.com\/en\/corporateidentity\/5-steps-to-a-successful-ci-rollout\/\">5 steps to a successful CI rollout<\/a> \u2013 including a downloadable whitepaper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1023d6 e-con-full e-flex e-con e-child\" data-id=\"4a1023d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0334fd elementor-widget elementor-widget-text-editor\" data-id=\"a0334fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Our expertise includes 10,000 successfully converted locations to a new CI (passenger cars, vans and trucks).<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fca950 e-flex e-con-boxed e-con e-parent\" data-id=\"1fca950\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3f56f9cd e-flex e-con-boxed e-con e-child\" data-id=\"3f56f9cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb6c71c elementor-widget elementor-widget-heading\" data-id=\"2fb6c71c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reference project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3c967e elementor-widget elementor-widget-text-editor\" data-id=\"4f3c967e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an example reference, you can find a <a href=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2018\/08\/BCON-Artikel-Autohaus-Netzinfrastruktur.pdf\" target=\"_blank\" rel=\"noopener\">publication from the trade magazine &#8220;Autohaus&#8221;<\/a> that we co-created upon request from \u0160KODA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e032610 elementor-widget elementor-widget-image\" data-id=\"e032610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2018\/08\/BCON-Artikel-Autohaus-Netzinfrastruktur.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"840\" height=\"474\" src=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/foto-autohaus.jpg\" class=\"attachment-large size-large wp-image-3431\" alt=\"\" srcset=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/foto-autohaus.jpg 840w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/foto-autohaus-300x169.jpg 300w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Well planned prepared for growth<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49e82254 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"49e82254\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0b6868 e-flex e-con-boxed e-con e-child\" data-id=\"c0b6868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8fa54b elementor-widget elementor-widget-heading\" data-id=\"3a8fa54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publications about corporate identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3bea0 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"7d3bea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:4633,&quot;slides_to_show&quot;:&quot;2&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-4633\">.elementor-4633 .elementor-element.elementor-element-f839c66{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:flex-start;--gap:20px 20px;--row-gap:20px;--column-gap:20px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-4633 .elementor-element.elementor-element-9691bf7 img{max-width:100%;height:316px;object-fit:cover;object-position:center center;}.elementor-4633 .elementor-element.elementor-element-9691bf7 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-4633 .elementor-element.elementor-element-3908ffe .elementor-heading-title{color:var( --e-global-color-secondary );}.elementor-4633 .elementor-element.elementor-element-3908ffe > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 20px 0px 20px;}.elementor-4633 .elementor-element.elementor-element-55ce856 > .elementor-widget-container{margin:0px 0px -24px 0px;padding:0px 20px 0px 20px;}.elementor-4633 .elementor-element.elementor-element-f690014{text-align:start;}.elementor-4633 .elementor-element.elementor-element-f690014 .elementor-heading-title{color:var( --e-global-color-secondary );}.elementor-4633 .elementor-element.elementor-element-f690014 > .elementor-widget-container{padding:0px 20px 0px 20px;}@media(min-width:768px){.elementor-4633 .elementor-element.elementor-element-f839c66{--width:100%;}}@media(max-width:1024px){.elementor-4633 .elementor-element.elementor-element-9691bf7 img{height:275px;object-position:center center;}}@media(max-width:767px){.elementor-4633 .elementor-element.elementor-element-9691bf7 img{height:248px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4633\" class=\"elementor elementor-4633 elementor-4425 elementor-4425 swiper-slide e-loop-item e-loop-item-6203 post-6203 post type-post status-publish format-standard has-post-thumbnail hentry category-corporateidentity tag-tag-automobilindustrie tag-tag-consulting tag-corporate-identity-en tag-tag-digitalisierung tag-tag-retailinnovation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f839c66 e-con-full e-flex e-con e-parent\" data-id=\"f839c66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9691bf7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9691bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bcongroup.com\/en\/corporateidentity\/5-steps-to-a-successful-ci-rollout\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1521\" src=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/12\/BCON_CI-Rollout-practical-guide-scaled.png\" class=\"attachment-medium_large size-medium_large wp-image-6266\" alt=\"\" srcset=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/12\/BCON_CI-Rollout-practical-guide-scaled.png 2560w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/12\/BCON_CI-Rollout-practical-guide-300x178.png 300w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/12\/BCON_CI-Rollout-practical-guide-1024x608.png 1024w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/12\/BCON_CI-Rollout-practical-guide-1536x912.png 1536w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/12\/BCON_CI-Rollout-practical-guide-2048x1216.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3908ffe elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3908ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bcongroup.com\/en\/corporateidentity\/5-steps-to-a-successful-ci-rollout\/\">5 steps to a successful CI rollout<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ce856 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"55ce856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>and how you can use digital tools to combine quality and speed and get all stakeholders on board Corporate identity is much more than just a visual appearance. It is\u2026\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f690014 elementor-widget elementor-widget-heading\" data-id=\"f690014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bcongroup.com\/en\/corporateidentity\/5-steps-to-a-successful-ci-rollout\/\">Read more<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4633\" class=\"elementor elementor-4633 elementor-4425 elementor-4425 swiper-slide e-loop-item e-loop-item-6026 post-6026 post type-post status-publish format-standard has-post-thumbnail hentry category-corporateidentity tag-ai tag-tag-automobilindustrie tag-corporate-identity-en tag-customer-journey-en tag-tag-digitalisierung tag-rollout-en\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f839c66 e-con-full e-flex e-con e-parent\" data-id=\"f839c66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9691bf7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"9691bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bcongroup.com\/en\/corporateidentity\/digital-corporate-identity-rollout-for-fast-and-efficient-implementation-using-the-example-of-the-automotive-trade\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1599\" height=\"448\" src=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/02\/Bild2.png\" class=\"attachment-medium_large size-medium_large wp-image-6023\" alt=\"\" srcset=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/02\/Bild2.png 1599w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/02\/Bild2-300x84.png 300w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/02\/Bild2-1024x287.png 1024w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2025\/02\/Bild2-1536x430.png 1536w\" sizes=\"(max-width: 1599px) 100vw, 1599px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3908ffe elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3908ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bcongroup.com\/en\/corporateidentity\/digital-corporate-identity-rollout-for-fast-and-efficient-implementation-using-the-example-of-the-automotive-trade\/\">Digital corporate identity rollout for fast and efficient implementation using the example of the automotive trade<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ce856 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"55ce856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Digitalization, electromobility and new sales models have changed the role of the stationary car dealership, but the importance of the physical showroom remains. Manufacturers and importers continue to rely on\u2026\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f690014 elementor-widget elementor-widget-heading\" data-id=\"f690014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bcongroup.com\/en\/corporateidentity\/digital-corporate-identity-rollout-for-fast-and-efficient-implementation-using-the-example-of-the-automotive-trade\/\">Read more<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20adc72 e-flex e-con-boxed e-con e-parent\" data-id=\"20adc72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50e8ef2d e-flex e-con-boxed e-con e-child\" data-id=\"50e8ef2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd8114b elementor-widget elementor-widget-heading\" data-id=\"3bd8114b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we can support you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1abd0 elementor-widget elementor-widget-heading\" data-id=\"cd1abd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Holistic approach from A to Z<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-783d4cc1 e-flex e-con-boxed e-con e-child\" data-id=\"783d4cc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b116f2d e-con-full e-flex e-con e-child\" data-id=\"7b116f2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.bcongroup.com\\\/\\\/leistungsportfolio\\\/#PortfolioUnternehmensstrategie&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-59c6e5bb ha-card--top ha-card--tablet-top ha-card--mobile-top elementor-widget elementor-widget-ha-card happy-addon ha-card\" data-id=\"59c6e5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-card.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<figure class=\"ha-card-figure\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Unternehmensstrategie-01-1024x683.jpg\" class=\"attachment-large size-large wp-image-3131\" alt=\"\" srcset=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Unternehmensstrategie-01-1024x683.jpg 1024w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Unternehmensstrategie-01-300x200.jpg 300w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Unternehmensstrategie-01.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"ha-card-body\">\n\n\t\t\t<h4 class=\"ha-card-title\">Corporate strategy<\/h4>\n\t\t\t\t\t\t\t<div class=\"ha-card-text\">\n\t\t\t\t\t<p>Repositioning towards ongoing economic transformation<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54379d03 e-con-full e-flex e-con e-child\" data-id=\"54379d03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.bcongroup.com\\\/\\\/leistungsportfolio\\\/#PortfolioProjektmanagement&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6d8f055 ha-card--top ha-card--tablet-top ha-card--mobile-top elementor-widget elementor-widget-ha-card happy-addon ha-card\" data-id=\"6d8f055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-card.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<figure class=\"ha-card-figure\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Projekt-und-Rolloutmanagement-01-1024x829.jpg\" class=\"attachment-large size-large wp-image-3125\" alt=\"\" srcset=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Projekt-und-Rolloutmanagement-01-1024x829.jpg 1024w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Projekt-und-Rolloutmanagement-01-300x243.jpg 300w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Projekt-und-Rolloutmanagement-01.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"ha-card-body\">\n\n\t\t\t<h4 class=\"ha-card-title\">Project and rollout management<\/h4>\n\t\t\t\t\t\t\t<div class=\"ha-card-text\">\n\t\t\t\t\t<p>Agile and international implementation<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19af7d37 e-con-full e-flex e-con e-child\" data-id=\"19af7d37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.bcongroup.com\\\/\\\/leistungsportfolio\\\/#PortfolioVertriebskonzepte&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-7217cfab ha-card--top ha-card--tablet-top ha-card--mobile-top elementor-widget elementor-widget-ha-card happy-addon ha-card\" data-id=\"7217cfab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-card.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<figure class=\"ha-card-figure\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Vertriebs-und-Marketingkonzepte-01-1024x682.jpg\" class=\"attachment-large size-large wp-image-3133\" alt=\"\" srcset=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Vertriebs-und-Marketingkonzepte-01-1024x682.jpg 1024w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Vertriebs-und-Marketingkonzepte-01-300x200.jpg 300w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Vertriebs-und-Marketingkonzepte-01.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"ha-card-body\">\n\n\t\t\t<h4 class=\"ha-card-title\">Sales and marketing concepts<\/h4>\n\t\t\t\t\t\t\t<div class=\"ha-card-text\">\n\t\t\t\t\t<p>Innovative and digital solutions<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51ed49ed e-flex e-con-boxed e-con e-child\" data-id=\"51ed49ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-228aab1d e-con-full e-flex e-con e-child\" data-id=\"228aab1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.bcongroup.com\\\/\\\/leistungsportfolio\\\/#PortfolioMarktanalyse&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-47fe53ec ha-card--top ha-card--tablet-top ha-card--mobile-top elementor-widget elementor-widget-ha-card happy-addon ha-card\" data-id=\"47fe53ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-card.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<figure class=\"ha-card-figure\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Markt-und-Wettbewerbsanalysen-01-1024x682.jpg\" class=\"attachment-large size-large wp-image-3139\" alt=\"\" srcset=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Markt-und-Wettbewerbsanalysen-01-1024x682.jpg 1024w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Markt-und-Wettbewerbsanalysen-01-300x200.jpg 300w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Markt-und-Wettbewerbsanalysen-01.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"ha-card-body\">\n\n\t\t\t<h4 class=\"ha-card-title\">Market and competitive analyses<\/h4>\n\t\t\t\t\t\t\t<div class=\"ha-card-text\">\n\t\t\t\t\t<p>Efficient conduct of comparative analyses and Benchmarking<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bdbffc7 e-con-full e-flex e-con e-child\" data-id=\"1bdbffc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.bcongroup.com\\\/\\\/leistungsportfolio\\\/#PortfolioProzessoptimierung&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-1a8ecc8e ha-card--top ha-card--tablet-top ha-card--mobile-top elementor-widget elementor-widget-ha-card happy-addon ha-card\" data-id=\"1a8ecc8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-card.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<figure class=\"ha-card-figure\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Prozessoptimierung-01-1024x682.jpg\" class=\"attachment-large size-large wp-image-3127\" alt=\"\" srcset=\"https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Prozessoptimierung-01-1024x682.jpg 1024w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Prozessoptimierung-01-300x200.jpg 300w, https:\/\/www.bcongroup.com\/wp-content\/uploads\/2023\/08\/Prozessoptimierung-01.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"ha-card-body\">\n\n\t\t\t<h4 class=\"ha-card-title\">Process optimization<\/h4>\n\t\t\t\t\t\t\t<div class=\"ha-card-text\">\n\t\t\t\t\t<p>Ensuring digital and efficient processes<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BCON successfully supports automotive manufactures in the implementation of their CI Relevance Markets and customers are constantly evolving, requiring a corresponding adaptation of the brand identity to these new circumstances. 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