Understanding markets and
customers, developing and
implementing strategies
– these are the key elements of
our consultancy work


Our competencies are based on many years of experience. Our consulting approach is holistic: We analyze quickly and clearly, develop individual strategies and comprehensible concepts, and implement them operationally throughout the company. We carry out our projects at all corporate and distribution levels such as headquarters, wholesale and retail.

BCON competencies are

Realignment of corporate strategy to permanent economic transformation

Among others:

  • Realignment of distribution network strategies in the sales, after-sales and e-mobility business.
  • Development and piloting of digital market and customer-oriented sales formats and innovative standards with subsequent global rollout management.
  • Development of growth strategies taking into account the corporate identity.
  • Strategic repositioning of business units within corporate groups and change management.

Development of innovative and digital sales and marketing concepts

Among others:

  • Qualification and digital transformation of retail via tool box and e-mobility readiness.
  • Creation of sales and marketing concepts for the implementation of the defined strategies and business models under design of the marketing mix
  • Economic feasibility studies, implementation planning and assumption of tasks in product management
  • Integration of performance management: Establishment and implementation of key performance indicator and early warning systems for effective control both at the overall company level and at the functional area level.
  • Optimization of controlling processes to secure a growth path.

Ensuring digital and efficient processes

Among others:

  • Digital transformation and cost efficiency programs
  • Optimizing process flows and increasing cost efficiency by implementing effective and digital measures in all areas of the company
  • The focus is in particular on safeguarding superseding return targets.

Carrying out market / competition analyses and benchmarking

Among others:

  • Ongoing studies on the use of digital media, digitization of the customer journey and implementation of e-mobility concepts
  • Carrying out market and competition analyses as well as target group and customer analyses with derivation of growth potentials.
  • Benchmarking by addressing relevant companies. Support of the respective analyses by mystery shopping activities.

Agile and international project and rollout management for implementation

Among others:

For further information on our competencies and reference projects, please do not hesitate to contact us.

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