BCON successfully supports
companies within the context of
Digital Customer Journey
Relevance
Digitization is triggering a rapid transformation across all industries. Disruptive technologies like electric mobility, autonomous driving, the internet of things (IoT), and artificial intelligence (AI) are accelerating the shift from analog to digital solutions, transforming the conventional business landscape.
This transformation not only impacts internal processes and business models, but also the entire customer interaction chain. To remain competitive, companies must thoroughly analyze their pre-sales, sales, and after-sales phases and actively promote a shift in the customer journey from offline to online.
Competence, implementation approach and experience are unique!
BCON has been providing long-standing, international, and successful support to companies in transforming from an offline to an online Customer Journey. We have unique lessons learned and best practices in all relevant areas.
Publications about digital customer journey
Digitalization, electromobility and new sales models have changed the role of the stationary car dealership, but the importance of the physical showroom remains. Manufacturers and importers continue to rely on…
In the metropolis of Frankfurt am Main, the new sales structures of Asian car manufacturers with high investments in showrooms are particularly impressive. Potential customers can directly experience five Asian…
The employer rating platform kununu has once again recognized us as a Top Company 2025! This makes BCON one of the companies with the best working environment in the DACH…
In the article Dealer network: The complexity of strategic decisions for manufacturers and dealer groups, various factors to be considered in dealer network development were highlighted. The complexity and the…
The automotive industry is an extremely complex sector. Various players such as manufacturers, suppliers, dealers and customers as well as the constantly changing framework conditions due to digitalization present management…
In order to remain competitive in times of digital transformation, it is essential to adapt and redesign the customer journey from offline to online along the pre-sales, sales and after-sales…
The digital transformation is leading to rapid change in the automotive industry. Disruptive technologies such as electromobility, autonomous driving, IoT and AI are accelerating the transition from analog to digital…
How we can support you
Holistic approach from A to Z
Corporate strategy
Repositioning towards ongoing economic transformation
Project and rollout management
Agile and international implementation
Sales and marketing concepts
Innovative and digital solutions
Market and competitive analyses
Efficient conduct of comparative analyses and Benchmarking
Process optimization
Ensuring digital and efficient processes