BCON successfully supports
companies within the context of
Digital Customer Journey
Relevance
Digitization is triggering a rapid transformation across all industries. Disruptive technologies like electric mobility, autonomous driving, the internet of things (IoT), and artificial intelligence (AI) are accelerating the shift from analog to digital solutions, transforming the conventional business landscape.
This transformation not only impacts internal processes and business models, but also the entire customer interaction chain. To remain competitive, companies must thoroughly analyze their pre-sales, sales, and after-sales phases and actively promote a shift in the customer journey from offline to online.
Competence, implementation approach and experience are unique!
BCON has been providing long-standing, international, and successful support to companies in transforming from an offline to an online Customer Journey. We have unique lessons learned and best practices in all relevant areas.
Publications about digital customer journey
BCON has once again been recognized in 2026 as one of Germany’s “Best Management Consultants” by the business magazine brand eins in cooperation with Statista. This confirms once more what…
How Dealer Groups Secure Market Share and Reduce Acquisition Risks Automotive retail has reached a point where market positions no longer develop “over years,” but can shift within just a…
and how you can achieve digital efficiency, profitability, and customer loyalty with the 2026 fitness program Hardly any other industry is currently undergoing such a profound transformation as the automotive…
and how you can use digital tools to combine quality and speed and get all stakeholders on board Corporate identity is much more than just a visual appearance. It is…
Every year, the business magazine brand eins, in cooperation with Statista, honors the best management consultancies in Germany. This makes BCON one of the “Best Management Consultants 2025” in the…
Digitalization, electromobility and new sales models have changed the role of the stationary car dealership, but the importance of the physical showroom remains. Manufacturers and importers continue to rely on…
How we can support you
Holistic approach from A to Z
Corporate strategy
Repositioning towards ongoing economic transformation
Project and rollout management
Agile and international implementation
Sales and marketing concepts
Innovative and digital solutions
Market and competitive analyses
Efficient conduct of comparative analyses and Benchmarking
Process optimization
Ensuring digital and efficient processes