BCON successfully supports automotive
manufactures in the implementation of
their corporate identity.


Markets and customers are constantly evolving, requiring a corresponding adaptation of the brand identity to these new circumstances. A consistent and clear brand personality enables automotive manufacturers to position themselves successfully.

Due to digitalization, the market environment is becoming increasingly dynamic, which compels automotive manufacturers to renew their corporate identity (CI) at shorter intervals. This underscores the importance of a digital and efficient process in the implementation of a new CI.

Introducing a new CI is highly complex due to the multitude of involved stakeholders (corporations, architects, dealers, etc.) and diverse processes. Only through years of experience, agile project management, and process digitalization can an efficient CI rollout be ensured.

Competence, implementation approach and experience are unique!

BCON has been supporting CI readiness in the automotive industry for many years, internationally and successfully. We have unique lessons learned and best practices in all relevant areas.

Our expertise encompasses over 5,000 successfully transitioned dealerships to a new CI.

Reference project

As an example reference, you can find a publication from the trade magazine “Autohaus” that we co-created upon request from ŠKODA.

Well planned prepared for growth

Publications about corporate identity

How we can support you

Holistic approach from A to Z

Corporate strategy

Repositioning towards ongoing economic transformation

Project and rollout management

Agile and international implementation

Sales and marketing concepts

Innovative and digital solutions

Market and competitive analyses

Efficient conduct of comparative analyses and Benchmarking

Process optimization

Ensuring digital and efficient processes

Scroll to Top