BCON successfully supports automotive manufactures in the implementation of their CI

Relevance

Markets and customers are constantly evolving, requiring a corresponding adaptation of the brand identity to these new circumstances. A consistent and clear brand personality enables automotive manufacturers to position themselves successfully.

Due to digitalization, the market environment is becoming increasingly dynamic, which compels automotive manufacturers to renew their corporate identity (CI) at shorter intervals. This underscores the importance of a digital and efficient process in the implementation of a new CI.

Introducing a new CI is highly complex due to the multitude of involved stakeholders (corporations, architects, dealers, etc.) and diverse processes. Only through years of experience, agile project management, and process digitalization can an efficient CI rollout be ensured.

Competence, implementation approach and experience are unique!

BCON has been supporting CI readiness in the automotive industry for many years, internationally and successfully. We have unique lessons learned and best practices in all relevant areas.

Learn more about our AI-supported CI readiness program.

Our expertise includes 10,000 successfully converted locations to a new CI (passenger cars, vans and trucks).

Reference project

As an example reference, you can find a publication from the trade magazine “Autohaus” that we co-created upon request from ŠKODA.

Publications about corporate identity

Digital corporate identity rollout for fast and efficient implementation using the example of the automotive trade

Digitalization, electromobility and new sales models have changed the role of the stationary car dealership, but the importance of the physical showroom remains. Manufacturers and importers continue to rely on…