BCON successfully supports automotive manufactures in the implementation of their CI
Relevance
Markets and customers are constantly evolving, requiring a corresponding adaptation of the brand identity to these new circumstances. A consistent and clear brand personality enables automotive manufacturers to position themselves successfully.
Due to digitalization, the market environment is becoming increasingly dynamic, which compels automotive manufacturers to renew their corporate identity (CI) at shorter intervals. This underscores the importance of a digital and efficient process in the implementation of a new CI.
Introducing a new CI is highly complex due to the multitude of involved stakeholders (corporations, architects, dealers, etc.) and diverse processes. Only through years of experience, agile project management, and process digitalization can an efficient CI rollout be ensured.
Competence, implementation approach and experience are unique!
BCON has been supporting CI readiness in the automotive industry for many years, internationally and successfully. We have unique lessons learned and best practices in all relevant areas.
Our expertise encompasses over 5,000 successfully transitioned dealerships to a new CI.
Reference project
As an example reference, you can find a publication from the trade magazine “Autohaus” that we co-created upon request from ŠKODA.
Publications about corporate identity
How we can support you
Holistic approach from A to Z
Corporate strategy
Repositioning towards ongoing economic transformation
Project and rollout management
Agile and international implementation
Sales and marketing concepts
Innovative and digital solutions
Market and competitive analyses
Efficient conduct of comparative analyses and Benchmarking
Process optimization
Ensuring digital and efficient processes