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Customer satisfaction is crucial for every company, as it promotes long-term customer loyalty and generates positive recommendations.

When it comes to increasing customer satisfaction, companies often face a major challenge. Due to rapidly changing customer needs and an often multi-layered range of services, determining the true reasons for customer satisfaction becomes more difficult. This often results in cost-intensive measures that fail to achieve the desired effect of increasing customer satisfaction levels.

The long-term increase in customer satisfaction is decisive for competitiveness and requires the targeted collection of various customer satisfaction values, the analysis of correlations, the implementation of tailored measures, and effective tracking and reporting.