Experienced, digital and

Welcome to BCON

BCON is an owner-operated Management Consulting for the realignment of corporate strategy to the permanent business transformation in the Sales, After-Sales and E-Mobility business.

Our consulting firm has once again been honored with the TOP CONSULTANT seal, placing us among the best consultants in Germany.

Our clients primarily come from the automotive, energy, and real estate industries. We do not provide off-the-shelf solutions; instead, we offer customized guidance to our clients. With our expertise, digitalization, and implementation capabilities, we reliably translate our clients’ visions into reality. We operate internationally, across all distribution channels, and emphasize a strong focus on implementation.

We possess extensive expertise in the following areas:

  • Strategy Development
  • Sustainability
  • E-Mobility
  • Corporate Identity
  • Digital Customer Journey
  • Product Management


BCON was founded in 2011. Since then, our high level of customer satisfaction in projects has led to strong sales and employee growth. As competent advisors, the BCON partners in particular combines both; many years of consulting experience and distinctive management and implementation expertise. All consultants have an excellent education as well as many years of consulting experience on major national and international projects, mostly in the automotive industry.


Alexander von Buzay

Alexander von Buzay is the managing partner of BCON. His many years of international expertise in the automobile industry is focussed on the development of sales and network strategies in the areas of Sales and After-Sales. The design of concepts in the context of digital transformation and their direct operational implementation at all sales levels (Headquarters, Wholesale, Retail) and other industries rounds off his comprehensive consulting profile.

Prior to the foundation of BCON, Alexander von Buzay was a partner at HPP – Harnischfeger, Pietsch & Partner Strategie- und Marketingberatung (Management-Buy-out der debis Marketing Consulting, Daimler AG). Before studying business administration at university, Alexander von Buzay completed a commercial apprenticeship in a subsidiary of Mercedes-Benz AG.

Basic Principles

As a client of BCON you can expect something special. We offer far more than just standardised consulting procedures. We adapt our approach to suit your requirements. Our work is individual and holistic with a focus on long term success. We concentrate on projects that require the extensive experience and skills offered by our consultants. Our guidance leads to directly measurable added value within the company concerned.

At BCON you will find consultants who speak your language. However, it is not always a case of working together to develop and implement strategies and concepts: sometimes it is simply a case of deciding on the best course of action through mutual collaboration. Our relationship of trust is not linked to the size of company, office location or media presence. Instead, it is something that we cultivate through the experience, straightforwardness and innovation that we offer our clients. These are our basic principles.


Expertise grows out of experience! We are proud of the fact that our consultants work equally effectively on both sides – consulting and management roles – and make an impact on changing the relevant processes, businesses and industries. The value of our experience lies above all in always assessing the situation correctly, developing new creative structures and predicting the reactions of customers and the market.


Our second basic principle is our unswerving straightforwardness. We are convinced that our open, consistent and transparent ways of thinking and acting translate into long-term success for our clients. We analyse situations in a realistic, fact-based manner so that we can work hand in hand with our clients to develop the best possible solutions for them. We consider loyalty and discretion to be indispensable for good consulting.


In times of economic transformation, we consider our principle of innovation to be a crucial key to sustainable and effective action. For us, innovation means constantly developing new ideas and solutions to optimize products, services, and processes. Through our innovative capacity, we stay competitive, align with the spirit of the times, and create added value for clients, employees, and society.

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