Experienced, digital and
implementation-strong
Welcome to BCON
BCON is an owner-operated Management Consulting for the realignment of corporate strategy to the permanent business transformation in the Sales, After-Sales and E-Mobility business.
Our consulting firm was once again named “Best Management Consultancy 2026”. This makes us one of the best consultants in Germany.
Our clients primarily come from the automotive, energy, and real estate industries. We do not provide off-the-shelf solutions; instead, we offer customized guidance to our clients. With our expertise, digitalization, and implementation capabilities, we reliably translate our clients’ visions into reality. We operate internationally, across all distribution channels, and emphasize a strong focus on implementation.
We possess extensive expertise in the following areas:
- Strategy Development
- Sustainability
- E-Mobility
- Corporate Identity
- Digitization
- Product Management
History
BCON was founded in 2011. Since then, our high level of customer satisfaction in projects has led to strong sales and employee growth. As competent advisors, the BCON partners in particular combines both; many years of consulting experience and distinctive management and implementation expertise. All consultants have an excellent education as well as many years of consulting experience on major national and international projects, mostly in the automotive industry.
Management
Alexander von Buzay is the managing partner of BCON. His many years of international expertise in the automobile industry is focussed on the development of sales and network strategies in the areas of Sales and After-Sales. The design of concepts in the context of digital transformation and their direct operational implementation at all sales levels (Headquarters, Wholesale, Retail) and other industries rounds off his comprehensive consulting profile.
Prior to the foundation of BCON, Alexander von Buzay was a partner at HPP – Harnischfeger, Pietsch & Partner Strategie- und Marketingberatung (Management-Buy-out der debis Marketing Consulting, Daimler AG). Before studying business administration at university, Alexander von Buzay completed a commercial apprenticeship in a subsidiary of Mercedes-Benz AG.
Basic Principles
As a client of BCON you can expect something special. We offer far more than just standardised consulting procedures. We adapt our approach to suit your requirements. Our work is individual and holistic with a focus on long term success. We concentrate on projects that require the extensive experience and skills offered by our consultants. Our guidance leads to directly measurable added value within the company concerned.
At BCON you will find consultants who speak your language. However, it is not always a case of working together to develop and implement strategies and concepts: sometimes it is simply a case of deciding on the best course of action through mutual collaboration. Our relationship of trust is not linked to the size of company, office location or media presence. Instead, it is something that we cultivate through the experience, straightforwardness and innovation that we offer our clients. These are our basic principles.
Experience
Expertise grows out of experience! We are proud of the fact that our consultants work equally effectively on both sides – consulting and management roles – and make an impact on changing the relevant processes, businesses and industries. The value of our experience lies above all in always assessing the situation correctly, developing new creative structures and predicting the reactions of customers and the market.
Straightforwardness
Our second basic principle is our unswerving straightforwardness. We are convinced that our open, consistent and transparent ways of thinking and acting translate into long-term success for our clients. We analyse situations in a realistic, fact-based manner so that we can work hand in hand with our clients to develop the best possible solutions for them. We consider loyalty and discretion to be indispensable for good consulting.
Innovation
In times of economic transformation, we consider our principle of innovation to be a crucial key to sustainable and effective action. For us, innovation means constantly developing new ideas and solutions to optimize products, services, and processes. Through our innovative capacity, we stay competitive, align with the spirit of the times, and create added value for clients, employees, and society.
BCON news
BCON has once again been recognized in 2026 as one of Germany’s “Best Management Consultants” by the business magazine brand eins in cooperation with Statista. This confirms once more what…
How Dealer Groups Secure Market Share and Reduce Acquisition Risks Automotive retail has reached a point where market positions no longer develop “over years,” but can shift within just a…
and how you can achieve digital efficiency, profitability, and customer loyalty with the 2026 fitness program Hardly any other industry is currently undergoing such a profound transformation as the automotive…
Every year, the business magazine brand eins, in cooperation with Statista, honors the best management consultancies in Germany. This makes BCON one of the “Best Management Consultants 2025” in the…
The employer rating platform kununu has once again recognized us as a Top Company 2025! This makes BCON one of the companies with the best working environment in the DACH…
BCON has been awarded the “Unternehmer der Zukunft” seal by the Innovationsinstitut für Nachhaltigkeit und Digitalisierung (diind). We have successfully completed the two-stage audit process and, according to the diind,…
Get an overview of our service portfolio
