Strategic recommendation for action in the field of digitalization of the automotive trade
Customer touchpoints, lead generation, customer experience, digital extended CI concept (space concept)
Increasing digitalization affects the entire economy and leads to significant changes in the traditional business of the automotive industry. The automotive trade and its car dealerships are challenged to adapt to changing customer needs and to establish newly emerging disruptive technology innovations in sales. An adaptation and transformation of business models is therefore inevitable. BCON – Management Consultants carries out individual market and potential analysis in the automotive trade on the basis of these challenges. These deal with the newly emerging business models in the car dealership, the necessary adjustments to the CI space concept and future strategic action solutions.