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Category: Digitization
In the article Dealer network: The complexity of strategic decisions for manufacturers and dealer groups, various factors to be considered in dealer network development were highlighted. The complexity and the…
The automotive industry is an extremely complex sector. Various players such as manufacturers, suppliers, dealers and customers as well as the constantly changing framework conditions due to digitalization present management…
In order to remain competitive in times of digital transformation, it is essential to adapt and redesign the customer journey from offline to online along the pre-sales, sales and after-sales…
The digital transformation is leading to rapid change in the automotive industry. Disruptive technologies such as electromobility, autonomous driving, IoT and AI are accelerating the transition from analog to digital…