In the metropolis of Frankfurt am Main, the new sales structures of Asian car manufacturers with high investments in showrooms are particularly impressive. Potential customers can directly experience five Asian brands within ten minutes. This clearly shows how dominant these brands are compared to European manufacturers in major cities. While Asian manufacturers are pursuing the goal of customer proximity and brand image with this strategy, other manufacturers such as Tesla are focusing on their brand awareness and cost reduction by withdrawing from major cities.
In order to be able to react quickly and in a targeted manner to continuous market movements and increasing competition, our competitive index for sales structures can help with strategic positioning. The index records, analyses and visualizes all relevant sales data, digital and analogue touchpoints, business models and, in particular, the further development of sales structures of the respective competitors.rber.
The competition index can also identify different sales structures consisting of direct and/or indirect sales. Especially the Starters in their discovery phase are characterized by the motto “trial and error”, which becomes clear through changing distribution strategies. European manufacturers are under particularly high competitive pressure from the Progressors, as they use established distribution structures (e.g. via retail groups). The Pioneers are already firmly established in the market and are successfully pushing direct sales.
Our competition index therefore helps to map the current complex market situation and to react quickly to opportunities and risks.